just did a little ruckus consultation at the Allied Media Conference to generate ideas. to come up with good action plans (in a nutshell) you need a long-term vision, mobilizing message, know your action capacity, determine your greatest possible local impact and create an action plan! here’s some of what we came up with:

- liberate zionist graphics to spread pro-palestinian message
- a fashion show in front of places that sell zionist shoes to say “put yourself in palestinian shoes”
- a pledge for folks to sign!
- informative bookmark slipped into israel travel guides (like fodors, lonely planet)
- DIY stickers
- hand-outs in front of stores like trader joe’s and whole foods to educate folks and ask for deshelving of israeli products
- thumbtacks strategically stuck into products like feta cheese to let the air out
- moving frozen foods to other parts of the store where they will melt
- bring it back to your organization and community and educate everyone you know
- build with unlikely allies (with healthcare organizers that hospitals are being bombed with your tax money, education organizers to understand that money is being redirected from us schools to bomb palestinian schools)
- get people of influence to speak out
- have professor reeducation day where professors don’t sign on but do commit to spending a portion of class educating about palestine
- deshelving in bookstores (moving books around, hiding behind shelves)
- creating a how-to BDS video
removing the shelf tags after removing products in store so folks don’t notice as quickly that it’s missing
- watch videos by max blumenthal
- organize boycott of zionist artists’ shows
- artists refuse to share stages with zionist artists and publicize why
- dress up as birthright tourguides and the teach palestinian freedom info!

hope to do more ruckus training with BDS on how to actually pull off these actions.

everyone in the room committed to doing an action!